JJAMZ (pronounced juh-jams) is the band providing the soundtrack to today's MySpace relaunch video which, in itself, is pretty damn cool looking but what caught me was the music. The track, entitled Heartbeat, is catchy, infectious and seems to be custom-tailored for what MySpace is trying to achieve with their upcoming relaunch. The one lyric, "I haven't seen you in a long, long time" could be construed as meaning that the website has become a ghost town of sorts when compared to its mid-2000s heyday.
The video (below) for Heartbeat has a bit of a creepy vibe to it with an old man seeming to be chasing down a cute blond high schooler preparing for a dance.
As for the relaunch video for MySpace, it's cool as hell. If the website itself can live up to even half of the wow factor of the video touting the site's relaunch, MySpace can be a true competitor once again to Facebook and the up-and-coming Google+. The new MySpace, if it comes together as promised, has a mix of Pinterest, Facebook integration, a crisp feel due to the choice of the font package with photos at the forefront. I'm in if it can draw an audience compatible with my likings.