Monday, November 01, 2010

The Oprah Winfrey Network logo keeps getting worse

Oprah Winfrey's cable television network has been in the works for two or three years and has missed its launch date twice but that doesn't stop the channel helmed by the reigning queen of daytime talk from approving logos which keep getting worse with each revision. It almost makes me wonder just how bad the channel will be when/if it launches. But rather than speculate, let's look at these logos.

From a pre-launch logo that seemed to be all-things Oprah including her almost instantly recongizable "O" and a classy feel with a pleasing green tone to an almost instantly outdated sans serif/rounded font in something resembling Vag Rounded in descending orange tones to the latest design abortion seen below...

At first glance many may say that this screamingly bright logo perfectly nails Oprah's larger than life personality but upon closer inspection it's borderline trash. It's a poorly conceived logo attempting to stand out and be three-dimensional. The color bands lack consistent width across the three letters. The seemingly chopped out color band's inconsistency is particularly obvious on the letter "O" -- just look at the inner-most band's upper right corner. Why is there only a thin sliver of yellow there? If it's done that way to give the illusion of dimension, it's done so poorly because that corner's poorly crafted arc is driving me fucking nuts to look at. It sickens me that someone got paid to design this and that's not me being bitter because I didn't get a crack at designing it -- I wouldn't want to even begin dealing with the endless tweaks, revisions, suggestions and demans involved with creating even something as visually appalling as this piss-poor and maybe final version of the Oprah Winfrey Network logo.

Come on Oprah, you can do better.

1 comment:

Sandy said...

Lol now all the pressure is on oprah if she reads this :D