Tuesday, July 28, 2009

Pepsi vs. Coke in logos

I'm not some sort of soda junkie but I do pay attention to the logo, design and marketing trends of the "big guys". I don't really see much in the way of a true cola war because, let's face it, you aren't going to change anyone's opinion. Flavor is a subjective thing and one person's opinion isn't going to change that of another.

The logos, though, are what intrigue me. Pepsi (Pepsi-cola) has has an always evolving string of logos since their inception. Coke (Coca-Cola) on the other hand has stayed the course. Sure, Coke has changed the design of their cans by adding a sprinkling of yellow for a time but they recently went back to a simplistic red motif that harkens back to their roots. It's almost like Coke realizes that they have a deep and strong heritage and both rely and build on that. Pepsi seems to be going in the exact opposite direction. They have thrown away any shred of heritage in favor of being trendy. I personally feel that Pepsi's first few iterations of their logo were merely minor tweaks in the typography. The basic idea was still the same and those, if they had stuck with it, could have been even more iconic than Coke's unchanging logo.

The ultimate lesson here is that if it ain't broke, don't fix it and by that I can assume that Pepsi is broken.

Now that you're visually aware, visit MinnPics and see what you missed this past weekend and find out what you shouldn't miss next weekend!


Stephanie Faris said...

I agree with you. The Coca-Cola trademark is one we all have emblazoned on our memories from childhood. I think Pepsi should have stuck with the red white and blue one with the ball that they had when I was growing up. I can understand modifying it a little but this new logo just isn't the same.

Mrs Marcos said...

I think there is a bit of an egotistical flare in Stephanie's statement (I don't mean this in a rude, personal way towards her). I think the problem "with the red white and blue one with the ball that they had when I was growing up" is that everyone thinks 'the one I had when I was growing up' was the best one. I happen to agree with Stephanie that the red/white/blue in a ball logo is the best...from our agreement I assume Stephanie and I are around the same age.

I think one of the reasons Coca Cola's logo is so iconic is because it is forever 'the one from when I was a kid.'

P.S. OBVIOUSLY there is something wrong with Pepsi...it tastes gross! ;)

Jules said...

Wow! I hadn't noticed this! I, being a Coke drinker, have noticed subtle changes in the actual bottle design itself, but never thought about the logos of the products. Nice one, Sornie!

Sornie said...

I came of age during the 90s (officially) but have seen Pepsi cans with no less than half of the logos (from the '73 version onward) and Pepsi's biggest flaw is ignoring their heritage. Heritage is the new hip but apparently Pepsi would rather ignore their roots and instead drastically reinvent themselves to the tune of hundreds of millions of dollars twice every decade. This latest Pepsi logo has a shelf life of maybe four years until it feels very old. Trends don't last and Pepsi fucked themselves on this latest one.