Monday, December 22, 2008

Is McDonald's catering to the stupids?

Here is a fairly decent analysis of McDonald's McCafe commercials. You know them, the guys discussing how they are only wearing glasses to be smart and the one still airing with women admitting that they like watching reality TV and one not knowing where the fuck Paraguay is (hint: it's next to Uruguay).

Watch them. I'll wait.





Done? Good.

Alright.

To the casual observer, they seem fairly straight-forward. Drink our fancy coffee because we cater to the everyday American with our everyday prices. Then watch them, particularly the one with the women, and it does start to become overtly offensive. And not just to women.

Apparently, McDonald's wants to further the stereotype that being smart is a bad thing and that being dumb as a fencepost is very American. On the other hand, being smart doesn't mean that you have to listen to jazz and give up wearing heels. Fuck you McDonald's, your food makes my clothes stink and makes my car smell like a garbage can. Factor in that I don't even like coffee and that you have made America a bunch of sloppy fatties and you single-handedly belong inside every damn Wal-Mart store in this crumbling country.

Merry Christmas and enjoy your McDonald's gift cards!

9 comments:

People in the Sun said...

Nothing spells Classy like a latte standing proud next to a plastic hamburger.

MJ said...

I remember eating so many chicken McNuggets as a kid. Then when they came out with those "now our McNuggets are all white meat" I thought huh, so what was I eating all that time?

Bill Roehl said...

Fuck you McDonald's, your food makes my clothes stink and makes my car smell like a garbage can.

LOL sornie! Thanks for the great laugh on this last day of work until next week :-)

buffalodick said...

Blacks have been demeaned far more in McDonalds ads.. "Mickey D"? I use their restrooms when traveling- they are pretty good at that...

spleeness said...

I saw this too and thought the same thing. And like it's really be possible to even HAVE that conversation, no matter how stupid, in most of the McD's near me with their screaming hyperactive children and angry over-cholesteroled parents.

spleeness said...

oops, delete "be" -- that's what I get for rewriting and not editing carefully. Doh!

Memarie Lane said...

So does trash smell like McDonald's or does McDonald's smell like trash? Must be one of those chicken/ egg things.

Jeff said...

Funny... and spot on! I knew the first time I saw these ads that they were off the mark.

I can't eat McDonalds anymore. I think I've become over sensitive to salt or something.

Joe said...

fortunately for McDonald's, it is more respectable to move from lower-end products to something more moderate (McCafe), as opposed to Starbucks, who is moving from high end to moderate/lower-end