Thursday, May 13, 2004

Geniuses are everywhere

You might not know about a certain documentary which has been released and is receiving ALOT OF HYPE. It's a documentary about McDonald's. What? That sounds boring to you. Ok, but read on and you just might change what you are feeding junior for supper.

Oh, sure, we all have busy lives. Obviously not too busy if you're actually reading this but keep reading. Those busy lives which come from commuting to and from work, running various errands, working long hours, shuffling the kids to every damn sport and activity imaginable and the general lazy attitude of Americans has led to fast food being a regualr part of our diets. I will not try to dodge this one, I even indulge in fast food about once a week - but my grown up tastes demand Arby's - not some disturbing clown hopped up on mechanically separated chicken and mad cow beef whose arch nemesis is relentlessly trying to steal his damn hamburger. Let the masked bastard have one, it's gonna lead to him dying eventually. I had McDonald's on Tuesday night on my way to a concert - it tasted alright but left a disturbing McFilm in my McMouth that left me wanting a big glass of water. (Hey, they haven't McCrapped on EVERYTHING... yet.)

As I perused a couple of local news websites after arriving at work today I happened upon a review of Morgan Spurlock's documentary "Supersize Me". To summarize the documentary, he began a month-long mission to eat McDonald's "food" for 3 meals per day. Spurlock should have known it was a bad idea when on the second morning of his experiment, he leaned out of his car and puked up his "breakfast". Things only got worse from there.

As the month progressed, he interviewed people about the Golden Arches. He attempted to interview executives with the company, too. At day 21, while visiting his doctor, the reliable doc advised him to quit this experiment. He had already gained a SIGNIFICANT amount of weight and even after eating a meal, minutes later he wanted more. Attribute that to the lack of nutritional content in their over-processed crap they pass off as food. During his visit to the doctor, Spurlock was also informaed that his liver had the consistency of patte. The steady diet of McDonald's was essentially poisoning his body.

After the month-long diet of crap ended, it took 14 months of a normal diet to return to his normal weight. Just think, this is the same bile parents give their children because they see the commercials for "meals" which contain some crappy plastic toy during the hours of mindless cartoons they watch each day.

Give the movie's website a look and check out the trailer. "Supersize Me" is playing at Minneapolis' Uptown Theatre.

Another hero in the movie news recently is Michael Moore. A few days ago I wrote about the Mouse sweeping his "Farenheit 9-11" project under the rug - refusing to release it during an election year... if ever. Today it was reported that Miramax (a subsidiary of Disney)was purchasing the movie but would have to find another company to distribute the film. Hopefully, we'll be able to see the genius work of Michael Moore's latest project after all.

The same sort of thing happened not too long ago as Disney forced Miramax to block Kevin Smith's "Dogma". They eventually released the film using Lion's Gate. Disney's reason with this movie was that it showed a differing view of the catholic religion. Quit worrying, Disney. They did better without some floppy-earred rodent getting in the way.

More coprorate evil eminates from Wal-Mart. You may or may not have heard some buzz about RFID tags. They are essentially tiny chips with tiny antennas which provide inventory information for pallets of various products in warehouses. Or that's what the first intentions are. Essentially, providing real-time electronic tracking without the aid of a human using electronic devices tied to bar codes. The only problem is that Wal-Mart, along with computer manufacturer HP, have already placed these tags on packaging which directly ends up in the hands of consumers. This is exactly what Wal-Mart said WOULDN'T happen.

The fears are that these tags will be another, more invasive, way to track the purchasing habits of consumers. Maybe even to the point that customers could even be tracked while in the store.

While it is touted as a reliable way to prevent theft, 78% of those surveyed are against the whole concept. It is yet another way of tracking humans and depleting our privacy more than it already is.

I know that I will be keeping up on this. I sure as hell don't want companies knowing any more than they already do about me.

Stay tuned.

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